A TV that forces you to watch ads?
In this era of easy ad skipping with TiVo-like video recorders, could television viewers one day be forced to watch commercials with a system that prevents channel switching?
Yes, according to Royal Philips Electronics. A patent application with the U.S. Patent and Trademark Office says researchers of the Netherland-based consumer electronics company have created a technology that could let broadcasters freeze a channel during a commercial, so viewers wouldn't be able to avoid it.
The pending patent, published on March 30, says the feature would be implemented on a program-by-program basis. Devices that could carry the technology would be a television or a set-top-box.
Read more of this story here.
2 comments:
Definitely BS. Question is what consumer is going to buy this system?
Definitely not me if I can help it. I already mute all commercials when I am watching TV, but in the future we might not have a choice.
Post a Comment